mcmodernslopcore

Howdy, howdy, folks.

For many years (ten now, about which, more soon) McMansion Hell has featured many prominent and diverse atrocities from all over these great United States and sometimes beyond them. However, most of these posts have consisted of houses built during the McMansion Era proper – from the 80s up through around the early 2010s.

This is for a number of reasons. First of all: I like these houses because they are insane. Second of all, they are indeed quite different from one another – they represent the owner’s idiosyncratic if poorly rendered desires and fantasies. They are heavily psychologically loaded buildings. One family dreams endlessly of Tuscany, another wants to recreate the mall. All interiorize previously exterior forms of consumption.

These houses were also very expensive to build compared to their contemporary iterations: all real, solid wood cabinetry and trim, wrought iron railings, marble floors, elaborate murals - none of this is cheap. This is not to say that I’m nostalgic for the classical McMansion (though many are) only that it, like, most other facets of architectural and everyday life, have become progressively cheaper and more bland.

The McMansion never truly goes away. It merely changes shape over time. One of the shapes it currently takes is a particularly loathsome imitation of contemporary high architecture (specifically the kind of houses architects love to build for celebrities in California) executed in the most wretchedly parsimonious manner possible. It feels cheap to use the word ‘slop’ but their indiscriminate nature - the way they have no regard for why or how the things they imitate even work - allows it. Of all the building forms that could be generated with AI, this is the most likely. At any rate, behold:

Yes this is a real house. Yes you can buy it for $6 million in, yet again, Barrington, IL. It has 5 bedrooms and 5.5 bathrooms totaling 11,600 square feet. But most importantly, it looks like dogshit, and that’s with ten layers of Photoshop have been used to gussy it up which, by the way, also makes it appear entirely not of this world. Were it not for the photos of the empty interiors, I myself would have trouble trusting my own eyes. Part of the reason it looks so unreal is because the design itself is absurd, as though someone created four equally ugly vessels and threw them up one by one.

In 2017, in a now-deleted essay for Curbed (RIP - they destroyed the archive) I called these types of houses McModerns, simply because they were McMansions dressed up in modernist garb, which they wore no differently than they would Neo-Tudor or Mediterranean (broadly construed.) These houses don’t warrant a new neologism, but they do feel like a degraded or perhaps even gonzo version of even that old concept. Slop works fine too, especially because half of what’s in these images isn’t real.

Much fascinates me about these houses, however one of the most unique elements vis a vis the last 30 years of building is how overtly and almost hostilely masculine they are. Anything that can be construed as feminized - color, softness, ornament - has been ruthlessly purged. They also rip off tech industry minimalism which only ads to their bro-ey nature. While previous iterations of McModernism (think new builds in Colorado with fake wood exteriors) scream dads with IPAs, these houses scream Reddit to me. They are Elon Musk-adjacent in sentiment.

By the way, this is what that room looks like without the fake furniture. It’s basically a sunroom.

Whole Foods would like to call in a robbery.

Because these houses are designed by men, for men, no one involved has learned how a kitchen works. Many are calling this setup the “grindset tiktok video kitchen.” This is the kitchen you see in those day in the life of an AI startup founder videos your algorithm forces you to watch against your will.

Virtual staging is actual literal slop. In fact, one can say that it was an early harbinger of the ontological crisis we now face, one of the first instances where one is forced against one’s will to question reality, what one sees with one’s own eyes. Beyond that, I think virtual staging is literally a form of lying. You can use it to make a space look bigger or smaller than it is. In this – lying to impress – it also has a lot in common with AI. This dining room has nothing to do with the world I’m living in. These chairs are not my problem.

It’s actually AMAZING how much of what’s in this house, beyond the furniture, is fake. Every single material is fake. The stone is aluminum paneling. The plants are plastic. The concrete is printed on some kind of surface (as evidenced through its repetitive pattern), though it’s hard to say from just pictures. I don’t even trust the floors!!

Ok if you haven’t read Kelly Pendergrast’s amazing essay “Merchandizing the Void” about how houses are all like stores now, HERE IS THE LINK. Some ideas never die, they just evolve, king. Like you.

Please, I’m very cold.

Unfortunately there are no pictures of the rear exterior of this house, so this is where we will have to conclude for today. That being said, these houses and their antecedents are developing a design language all their own that will, in time, be as culturally rich to us as the houses of yore. The problem is they are less visually interesting. They are houses made to scroll in and scroll right by. Expect to see more of them here, but only if they have something, anything to say.

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams. (Don’t worry! This doesn’t adjust for inflation! Now’s the perfect time to join!) By the way: new subscribers can buy a year of McMansion Hell for just $12!

Not into recurring payments? Try the tip jar! (I would seriously appreciate any and all tips because I am in the process of moving house!)

10:14:56 PM, Thursday 28 May 2026 from McMansion Hell

mctuscan heaven

Howdy folks,

I have some good news, which is that, after seven months, I’ve finally recovered from Long Covid. This is not something I particularly want to talk about in depth but it was the worst thing that ever happened to me! Anyway, sorry for the long period without posting that much, but I hope this amazing house (both laudatory/derogatory, that’s dialectics, baby) will make up for the three months I went AWOL.

BEHOLD:

Not to be over-exuberant, but I genuinely think this is the best McMansion exterior of all time. That includes all the messed up castles, the Mediterranean-style cult complexes, the Staten Island weirdness. Nothing, to me, epitomizes just how uniquely wacky these houses can be. The oversized broken pediment with the fat fake corinthian columns, the lawyer foyer transom window, the ultra-nub, the 45-degree angle, it is all there and it is all hellish, and none of it will ever happen ever again. Anyway this house is $2.5 million dollars and 10,000 square feet. Someone should buy it and give house tours to young people for whom this way of live will soon be unimaginable.

There is nothing so bold to me as the idea of a canted lawyer foyer flanked by two equally huge windows. The fact that the house is more populated by vases than people…something something a vessel for wealth, ah!

Someone on TikTok is going to find this house and set all the pictures to that terrible vaporwave nostalgia song. “tuscan kitchen [black heart emoji]” (as is their right, just like blogging is my right)

If you were a rich person muralist, please get in touch with me ([email protected]) I want to hear YOUR stories!!!!

I mean, if I had a giant mysterious wardrobe I, too, would be fernmaxxing (I am 32 years old and will not be talking like this. I am getting generationmogged and have to draw the line somewhere.)

If someone says to you “we should go to Venice in May” ABORT ABORT ABORT. you WILL pay 15 euros for gin and tonic. you WILL get pickpocketed or puked on by British people. you WILL be eaten by mosquitoes. Go in November when no one’s around and you can have a good cry about how everything dies, sinks into the ocean, one might say, and how futile it is to try keeping it alive on horrible wooden stilts. The gondolier will tell you wistfully about how the dolphins returned to the lagoons during the pandemic lockdown. Then he will look at you because their leaving again is your fault.

I hate putting the word “cuck” in this blog. Ten years ago, that would warrant an angry parent email. Now children say cuck to each other in elementary school because they learned it from a Charlie Kirk assassination fancam.

This is kind of like one of those 19th century galleries but for 400,000aires who mostly think of art as a piece of furniture.

I used to not believe in the mobbed up pizza place (no one likes an ethnic stereotype) but there was one I went to in Coastal New Jersey that was unmistakably mobbed up. Guys coming in and out of the back in suits, cash only, no GrubHub, no delivery. It wasn’t called Vito’s though. That would be stupid of me to disclose.

It’s so funny that for a month we collectively pretended that every man alive cared about the roman empire. Just the kind of cute thing we used to do online before cultural microphenomena became primarily driven by incel forums.

That’s right, folks, McMansion Hell is TEN YEARS OLD this year, and there WILL be a party in Chicago in July. (More details later.) Anyway, heinous back facade. What were they thinking.

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams. (Don’t worry! This doesn’t adjust for inflation! Now’s the perfect time to join!) By the way: new subscribers can buy a year of McMansion Hell for just $12!

Not into recurring payments? Try the tip jar! (I would seriously appreciate any and all tips because I am now, like, $3000 in medical debt from having Long Covid, a disease doctors and insurance companies famously believe in and cover. If you are the woman who hacked up a lung next to me on my flight to New Mexico, not even an N95 could beat your germs and I feel entitled to financial compensation.)

Anyway! See you next month!

01:51:48 AM, Monday 02 March 2026 from McMansion Hell

for patreon i wrote about getting stranded in tomorrowland as an 8th grader, michael sorkin’s…

“See You in Disneyland” | McMansion Hell

for patreon i wrote about getting stranded in tomorrowland as an 8th grader, michael sorkin’s classic essay “see you in disneyland” and the legacy of 1990s disneyfied architecture and urbanism today

06:30:16 PM, Wednesday 17 December 2025 from McMansion Hell

chud atlantis

Hello everyone, sorry to go so long without posting something. I caught covid in August and it’s taken me months to start feeling relatively back to normal. I am still struggling with fatigue and some neurological problems, so thank you for your patience!

It is rare that the McMansion ever approaches the mythical, though it is, of coursed, steeped in its own mythology – of bootstrapism, castle doctrine and, importantly, a total commitment to individualism. No one bereft of a sense of personal mythos would build some of the houses I’ve posted about on this site throughout the years.

However, rarely do those houses sincerely believe their own myths, express them so utterly. Often, there’s a bit of cheek involved in all those Corinthian columns, even among the knockoff Rolex set. Whenever one does swallow the (blue) kool aid, well, it’s very important to me. And so, from the forgotten underwater past of the greater Houston suburbs, I bring you: Chud Atlantis

(it is always more fun to quote the front bit of that Shelley poem, because the second bit has been misappropriated by Reddit.)

Atlantic in size (8 bedrooms, 9 baths, 10,000+ square feet), and in price ($2.8 million), Chud Atlantis is proof that, for better or for worse, we used to build things in this country. (Just kidding, this house was built, astonishingly enough, in 2023.) Its existence is baffling to me not only because it is anachronistic (it belongs in the Bad 70s) but because it is Texan. This house is, in the fullest sense of the word, a transplant. Orlando is that way.

(Shall we enter, then, the eye-watery depths?)

It’s important that you understand that the most significant thing about this house is that it is blue. In an age of gray supremacy, it is nice to know that tacky can still come in more unconventional shades. No one prior to this has ever looked at a piece of dyed marble and thought: I need to make this my entire personality. Not even in the 80s!

Like many McMansion owners, these do not know how to decorate. One can only presume that the furniture involved is so heavy that staging also wasn’t an option. This makes the house a historical document because from this point onward such rooms will henceforth be yassified with AI.

this kitchen begs for a concept food. it begs for ‘gold leaf hamburger.’

I’m not entirely convinced that the Rococo period was ugly, but its imitators commit crimes unerringly and without fail. Furniture like this sits in a room like a big glob of meat. Instead of saying 'i’m rich’ what it actually communicates is: 'i’m heavy.’

I don’t know how you can make so much money and yet have everything you do look like the bootleg Chanel rugs they sell outside of the subway. Like, can’t you buy the real thing, dawg?

This may also be the first house whose broad aesthetic is executed by way of direct to consumer printing. The FedExification of art. Or something like that. After all, the internet loves a neologism more than it loves its elaboration.

“What should we put here to fill out this room” all-time bad answer.

Anyway, without further ado, the back:

The suburban mind yearns for the miniature golf course. The suburban mind yearns for water while it all dries up.

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams. (Don’t worry! This doesn’t adjust for inflation! Now’s the perfect time to join!) By the way: new subscribers can buy a year of McMansion Hell for just $12!

Not into recurring payments? Try the tip jar! McMansion Hell stocks, much like mortgage-backed securities only ever go up! For non-architecture stuff I also have a substack where I write about things like the ring cycle and going to the eye doctor.

07:02:42 PM, Friday 14 November 2025 from McMansion Hell

For Patreon, I wrote about developer slop flooring, the history of walking on plastic, and what fake…

we are living at the nadir of flooring: an essay | McMansion Hell

For Patreon, I wrote about developer slop flooring, the history of walking on plastic, and what fake floors say about the world we live and build in.

10:12:04 PM, Wednesday 02 July 2025 from McMansion Hell

glam metal modern but also your contractor is going to jail dawg

Sometimes a house is so ugly, disgust boomerangs back into a form of respect.

This is a rare phenomenon, one which should be treated seriously. I’ve been looking at ugly houses professionally for almost a decade now and I can say with confidence that there are only a handful of true goose eggs that meet the mark. This house – this remarkable, revolting house – located, of all places, in Randolph County, North Carolina, is perhaps the finest goose egg a rogue and most certainly confused contractor could possibly lay.

Yeehaw, man. For the curious, the house is on the market for over 500 grand despite being badly sited and measly 2600 square feet. Most of that is devoted to the lawyer foyer which is not the choice I would personally make, but hey, to each their own.

Most of the houses on McMansion Hell these days are submissions from members of the McMansion Hell Patreon, either in our discord server or on our livestreams. This one, however was a total fluke. I came across it by accident because my brother is looking to move to the area in order to be closer to my folks. (I doubt he’d be interested in something this, uh, unique.)

Now, in all these years, I’ve never devoted an entire post to the exterior of a house. As they say, there’s a first time for everything. There is so much going on with this house, all of it in direct opposition to the concept of taste, it requires a deeper investigation than the initial exterior image usually allows. (Also the entire interior is, as one might expect, entirely dark gray, complete with that awful washed out laminate flooring.)

(here is a sneak peek inside. the rest is not really important nor interesting.)

Anyway, without further ado, let’s hit it from the top.

First off, no, I don’t know what is inside this house’s giant, hammerhead-esque forehead. It’s not supported by anything so my assumption is, well, nothing. They put this in there for the sheer aesthetic love of the game.

Second, we have to talk about the siding. It’s vinyl, and $500 grand is firmly in Hardie®™© Board territory. You can already start to see it ripple against the cornice, which is probably fine. The cornices are painted black in a cartoony, Roy Lichtenstein fashion, that is, if Roy Lichtenstein was drunk. The can lights are a nice touch. They help highlight important parts of the facade, such as:

The vinyl siding and black trim will continue until morale improves. Also, I zoomed out here to include the forehead (fivehead?) just because the scale is INSANE – that’s like a 50-50 wall-to-fivehead ratio. Honestly, even though things in the world are pretty dire, I wouldn’t trust that cantilever with my life.

The window layout on this thing makes me wonder if the people who put it together have eyes that can see and a brain that connects to them. Now, I’m not going to invoke the Greek orders or anything, but I am going to say that every single architectural rule is being brazenly broken here. Total impunity. The window and door don’t line up at the top, which is the bare minimum of common decency. Then there’s that little guy pulling a Leeroy Jenkins up in the corner. You go dude.

The trim on these masses is starting to look AI generated but it’s probably just the HDR every realtor uses. The FaceTune of the field. Anyway, I think it’s a bad idea to put what looks like builder grade wood flooring on the outside of a house. It’s giving mold. It’s giving sunbleaching. It’s giving Etsy.

As we can see, another familiar McMansion Hell enemy has also made an appearance: the prairie mullion window. There is no reason to use this window unless it involves building a fake bungalow, but the worst possible place to use it is in this particular situation. It’s the only window with white mullions, it looks weird with the siding, and it’s not exactly “”“modern”“” or whatever this house is supposed to be.

(Often I wonder if some people believe that modernism is just “doing some stuff with squares” and the more squares there are the more modernist it is. Probably not true, but then again, I’m not the one pulling massive profit on houses that look like doo doo so jokes on me.)

Zooming out again because context still matters even in the most nonsensical situations. The funny thing about this house is that the only normal part of it is the front door and even then… what?? Also, look at that siding-less patch of brick on the right. As though to say: haha! Finally, I love how the stairs lead down into a bunch of rocks. Serves you right!

Thanks to advanced screenshotting technology, we can see that there are also prairie mullions on these other windows, it’s just that they’re a more reasonable black. Don’t worry though, the windows are still offensive. They’re two windows stuck together in order to give the impression of a single continuous one. (Remember the inside shot?) Nice try, bucko. Second, why don’t the two windows meet where that little band of siding is? Well, we all know the answer to this question. (We don’t, in fact, know the answer to this question.)

This is my favorite part of the house. It’s almost good, to me, which is why I saved it for last. I have no idea what the hell that glossy composition book siding is but I love it. I’ve never seen it before. I also like how they’re doing a weird entablature-quoin combo thing with it, but only on the right side of the house. There’s some great five-cornice action going on but, thanks to the precedents set by truly mid postmodernism, it works.

Unfortunately there are some downsides here. What’s the deal with that tiny, skinny stone? brick? veneer? Second, why is the siding just hanging off the edge like that? That whole little section where the three (four?) cladding meet is precipitous. The cheapo off-white developer special garage door with the little trad elements is a nice gesture, one that tells you life has no meaning. Why bother?

Anyway, after all that, if we put it all together again, we get this:

If you like this (unusual) post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams. (Don’t worry! This doesn’t adjust for inflation! Now’s the perfect time to join!) By the way: new subscribers can buy a year of McMansion Hell for just $12!

Not into recurring payments? Try the tip jar! McMansion Hell stocks, much like mortgage-backed securities only ever go up!

02:28:50 AM, Friday 20 June 2025 from McMansion Hell

FYI, this post is now available for all to read!

mcmansionhell:

Bonus Post: The McMansionization of the White House, or: Regional Car Dealership Rococo, a treatise

The McMansionization of the White House, or: Regional Car Dealership Rococo: a treatise | McMansion Hell

FYI, this post is now available for all to read!

07:57:15 PM, Monday 16 June 2025 from McMansion Hell

McMansion Hell urges all New Yorkers to Rank Zohran Mamdani #1 for Mayor of NYC

I know I am just a blog about ugly houses but I want to say something important here: the ruling class in this country does not want you to have affordable housing. They don’t want you to have clean, reliable public transportation. They don’t want you to have access to groceries you can afford. If something bad happens to you, they don’t care if you live or die. If you lose your home, they will hole up in their penthouses, McMansions, and mommy-bought apartments and tell you it’s your fault – but it’s not. It is theirs. Everything from budget cuts to rent hikes, is their fault, their way of ensuring that the city becomes a place made up solely of people like themselves.

Zohran Mamdani is the only high profile candidate I’ve seen in my narrow, millennial lifetime running for any position – least of all the mayor of the biggest city in the country – on a platform of decommodification in terms of access to food, housing and transportation. City-run grocery stores would ensure that food stays affordable because there is no profit motive. While some are critical of his policy of fare-free transportation (as opposed to spending the same amount of money improving services), given the amount of policing involved in watching the fareboxes, it’s something I’m coming more and more around to.

In demanding a rent freeze, Zohran is one of the only politicians able to articulate a direct plan for keeping people in their homes at a time when rent is skyrocketing with no end in sight. Zohran is one of a limited few in this miserable, cowardly country who are willing to speak out for the rights of Palestinians being murdered en masse by Israel. A vote for Zohran is a vote for the idea that better things are possible and, if you ask me, I think we live in such dire times that we’ve begun to forget this fundamental truth: things do not have to be like this. We do not have to live under the jackboot of privatization and exploitation forever. That choice, however, is up to us.

I am forever skeptical of the power of the ballot box to enact lasting change, especially in recent years. In fact, I am the most skeptical of electoralism I have ever been. However, why is it that the right can use what little sovereignty and enfranchisement is available to us to enact sweeping, if devastating changes, and yet, when the opportunity presents itself to the left, all we hear is that such things are no better than pissing in the wind? The answer to this question, of course, is that the ruling class is perfectly content with a party that hinders rather than ushers in change. Zohran may be using the sclerotic party system we’ve been doomed to inhabit, but despite these limitations his candidacy has surged immensely in the last few months, and the momentum of the people is on his side. This may be one of the last chances wherein one can attempt a truly progressive campaign like this.

Now that things are heating up, the ruling class, the backers of Andrew Cuomo, an abuser of women and a man responsible for the untold deaths of the elderly because he valued profits over their lives so early on in the pandemic, will stop at nothing to make sure that Zohran Mamdani does not win, that things stay the same. That the rent goes up, that the grocery prices continue to explode, that New York City becomes the playground of the rich and famous at the expense of everyone else. The party will try to intervene in undemocratic ways just like they did with Bernie Sanders in the 2020 primary. There will be untold lies and accusations, the press will abandon what few journalistic obligations they still abide by, and it will get ugly. There are even rumors that Cuomo will run as an independent even if he loses the primary, which, to be honest, isn’t a bad tactic – he’s just the worst guy to be using it.

I realize this post may be annoying to some (hell, I myself live in Chicago), and I’m sure there’s some rightful criticism for my not having used my blog like this before. (However, for those of you who don’t know, I usually write about all manner of politics in my column at The Nation!) That being said, if you follow me and you live in New York City, rank Zohran #1 and Brad Lander #2. DO NOT RANK SUBURBANITE BIKE LANE-PARKER ANDREW CUOMO.

Anyway, that’s all. I’ll be back with a new McMansion Hell this Friday, so stay tuned.

07:46:21 PM, Monday 16 June 2025 from McMansion Hell

Bonus Post: The McMansionization of the White House, or: Regional Car Dealership Rococo, a treatise

The McMansionization of the White House, or: Regional Car Dealership Rococo: a treatise | McMansion Hell

05:10:31 PM, Thursday 17 April 2025 from McMansion Hell

simulacra for bootlickers

FYI, this post is a little more NSFW than usual with the language.

Usually I think McMansions are kind of funny. Sometimes, I even like them. If I didn’t like them at least a little bit, I don’t think I’d be running this blog for a solid eight years and counting. Some McMansions are so strange and so fascinating in their architectural languages (it’s never just one language) that they test the boundaries of what residential architecture can do on an individual and often ad hoc level. Others so cogently and often whimsically express various cultural fascinations and deeply entrenched American ideas of what prosperity looks like (read: neuroticisms), that, as a sociological text they remain unrivaled.

But some (many!) McMansions are, to put it bluntly, evil. And it is these McMansions that reveal the ugly truth beneath the ugly architecture: that the McMansion is a manifestation of power and wealth meant to communicate that power and wealth to others as explicitly as possible, and that it does so in a country besieged by brutal and inescapable income inequality. In our present political moment characterized by extreme and deliberate cruelty, fear, and baleful destruction of all that is pro-social in nature (and nature itself), I figured it was my duty to show my readers a house that embodies these sentiments, one we can all use to assuage some of our perceived powerlessness by way of mocking the shit out of it.

There are a lot of fake White Houses in the US. Most of them can be found in or around the area of McLean, Virginia, the ground zero of DC blob sickos whose job it is to mete out the ratio of lethality and economy for weapons manufacturers. This one, however, is in Indiana, outside of Evansville. It was built at the apex of theme park mindset in architecture (1997) and is on the market for $4.9 million dollars. However, don’t be fooled by this opening exterior shot. It takes literal drone footage to show how unhinged this house actually is. In reality, the White House facade is akin to the light dangling from an anglerfish, luring the unsuspecting victim in…

Completely NORMAL amount of money at play here!

There are some images historians (if there are any left) will look back upon and say, such a phenomenon truly would not be possible without an abundance of cheap oil and derivative products. Fortunately, in the immanent post-neoliberal chobani yogurt solarpunk utopia, this house will be converted into a half ruin garden (though this will take some time with all the plastic) half public spa complex. A better world is possible, but only if we imagine it.

Pro tip: there’s a way of saying “wow it’s so big” that can land as the most devastating insult in the rhetorical lexicon.

I’ll be real, the armchair thing is a new one for me, too.

(Rise and grindset voice): Inside you are two lions. Both of them are hungry for prosperity and success. Let’s get this bread, king.

Not to do gender here, but compared to the rest of the house, this is a “my wife got her way” room if there ever was one.

Fixer Upper was basically 9/11 for “architectural foam trappings” and “color.” Look what they took from you…

Honestly, what a great juxtaposition. This is what that book The Machine in the Garden was all about. (No it’s not.)

Half of this post tbh:

Well, that’s it for this extremely upbeat and positive McMansion Hell post in this extremely positive and upbeat time we are living in. Join us soon for the concluding part 2 of the Neuschwanstein Castle series, especially if you like beautiful, psychosexually crippled swan boys (real and fictional) and kitsch theory.

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams. (Don’t worry! This doesn’t adjust for inflation! Now’s the perfect time to join!)

Not into recurring payments? Try the tip jar! McMansion Hell stocks, much like mortgage-backed securities only ever go up!!

06:12:23 PM, Monday 07 April 2025 from McMansion Hell

About my last few months.

the hairshirt doldrums

About my last few months.

08:56:28 PM, Thursday 06 March 2025 from McMansion Hell

on neuschwanstein castle (part 1)

This is an essay in two parts.

Neuschwanstein Concept Drawing by the stage designer (!!) Christian Jank (1869).

There exist in architecture clear precedents to the McMansion that have nothing to do with suburban real estate. This is because “McMansionry” (let’s say) has many transferable properties. Among them can be included: 1) a diabolical amount of wealth that must be communicated architecturally in the most frivolous way possible, 2) a penchant for historical LARPing primarily informed by media (e.g. the American “Tuscan kitchen”) and 3) the execution of historical styles using contemporary building materials resulting in an aesthetic affect that can be described as uncanny or cheap-looking. By these metrics, we can absolutely call Neuschwanstein Castle, built by the architect Eduard Riedel for King Ludwig II of Bavaria, a McMansion.

Constructed from 1869 through 1886 – the year of Ludwig’s alleged suicide after having been ousted and declared insane – the castle cost the coffers of the Bavarian state and Ludwig himself no fewer than 6.2 million German gold marks. (That’s an estimated 47 million euros today.) The castle’s story is rife with well-known scandal. I’m sure any passing Swan Enthusiast is already familiar with Ludwig’s financial capriciousness, his called-off marriage and repressed homosexuality, his parasocial obsession with Richard Wagner, his complete and total inability to run his country, and his alleged “madness,” as they used to call it. All of these combine to make Neuschwanstein inescapable from the man who commissioned it – and the artist who inspired it. Say what you like about Ludwig and his building projects, but he is definitely remembered because of them, which is what most monarchs want. Be careful what you wish for.

Neuschwanstein gatehouse.

How should one describe Neuschwanstein architecturally? You’d need an additional blog. Its interiors alone (the subject of the next essay) range from Neo-Baroque to Neo-Byzantine to Neo-Gothic. There are many terms that can loosely define the palace’s overall style: eclecticism, medieval revivalism, historicism, chateauesque, sclerotic monarchycore, etc. However, the the most specific would be what was called “castle Romanticism” (Burgenromantik). The Germans are nothing if not literal. Whatever word you want to use, Neuschwanstein is such a Sistine Chapel of pure sentimentality and sugary kitsch that theme park architecture – most famously, Disney’s Cinderella’s castle itself – owes many of its medieval iterations to the palace’s towering silhouette.

There is some truth to the term Burgenromantik. Neuschwanstein’s exterior is a completely fabricated 19th century storybook fantasy of the Middle Ages whose precedents lie more truthfully in art for the stage. As a castle without fortification and a palace with no space for governance, Neuschwanstein’s own program is indecisive about what it should be, which makes it a pretty good reflection of Ludwig II himself. To me, however, it is the last gasp of a monarchy whose power will be totally extinguished by that same industrial modernity responsible for the materials and techniques of Neuschwanstein’s own, ironic construction.

In order to understand Neuschwanstein, however, we must go into two subjects that are equally a great time for me: 19th century medievalism - the subject of this essay - and the opera Lohengrin by Richard Wagner, the subject of the next. (1)

Part I: Medievalisms Progressive and Reactionary

The Middle Ages were inescapable in 19th century Europe. Design, music, visual art, theater, literature, and yes, architecture were all besotted with the stuff of knights and castles, old sagas, and courtly literature. From arch-conservative nationalism to pro-labor socialism, medievalism’s popularity spanned the entire political spectrum. This is because it owes its existence to a number of developments that affected the whole of society.

In Ludwig’s time, the world was changing in profound, almost inconceivable ways. The first and second industrial revolutions with their socioeconomic upheavals and new technologies of transport, manufacturing, and mass communication, all completely unmade and remade how people lived and worked. This was as true of the average person as it was of the princes and nobles who were beginning to be undermined by something called “the petit bourgeoisie.”

Sustenance farming dwindled and wage labor eclipsed all other forms of working. Millions of people no longer able to make a living on piecemeal and agricultural work flocked to the cities and into the great Molochs of factories, mills, stockyards, and mines. Families and other kinship bonds were eroded or severed by the acceleration of capitalist production, large wars, and new means of transportation, especially the railroad. People became not only alienated from each other and from their labor in the classical Marxist sense but also from the results of that labor, too. No longer were chairs made by craftsmen or clothes by the single tailor – unless you could afford the bespoke. Everything from shirtwaists to wrought iron lamps was increasingly mass produced - under wretched conditions, too. Things – including buildings – that were once built to last a lifetime became cheap, disposable, and subject to the whimsy of fashion, sold via this new thing called “the catalog.”

William Morris’ painting Le Belle Iseult (1868).

Unsurprisingly, this new way of living and working caused not a little discontent. This was the climate in which Karl Marx wrote Capital and Charles Dickens wrote A Christmas Carol. More specific to our interests, however, is a different dissenter and one of the most interesting practitioners of medievalism, the English polymath William Morris.

A lover of Arthurian legend and an admirer of the architect and design reformer John Ruskin, Morris was first trained in the office of architect G. E. Street, himself a die-hard Gothic Revivalist. From the very beginning, the Middle Ages can be found everywhere in Morris’ work, from the rough-hewn qualities of the furniture he helped design to the floral elements and compositions of the art nouveau textiles and graphics he’s most famous for – which, it should be said, are reminiscent of 15th century English tapestries. In addition to his design endeavors, Morris was also a gifted writer and poet. His was a profound love for medieval literature, especially Norse sagas from Iceland. Some of these he even translated including the Volsunga Saga – also a preoccupation of Wagner’s. Few among us earn the title of polymath, but Morris’ claim to it is undeniable. Aside from music, there really wasn’t any area of creative life he didn’t touch.

However, Morris’ predilection for the medieval was not just a personal and aesthetic fascination. It was also an expression of his political rejection of the capitalist mode of production. As one of the founders of the English Arts & Crafts Movement, Morris called for a rejection of piecemeal machine labor, a return to handicraft, and overall to things made well and made with dignity. While this was and remains a largely middle class argument, one that usually leads down the road of ethical consumption, Morris was right that capitalism’s failing of design and architecture did not just lie with the depreciated quality of goods, but the depreciated quality of life. His was the utopian call to respect both the object and the laborer who produced it. To quote from his 1888 essay called “The Revival of Architecture,” Morris dreamed of a society that “will produce to live and not live to produce, as we do.” Indeed, in our current era of AI Slop, there remains much to like about the Factory Slop-era call to take back time from the foreman’s clock and once more make labor an act of enjoyable and unalienated creativity. Only now it’s about things like writing an essay.

I bother to describe Morris at length here for a number of reasons. The first is to reiterate that medievalism’s popularity was largely a response to socioeconomic changes. Additionally, since traditionalism - in Ludwig’s time and in ours - still gets weaponized by right-wing losers, it’s worth pointing out that not all practitioners of medievalism were politically reactionary in nature. However – and I will return to this later – medievalism, reactionary or not, remains inescapably nostalgic. Morris is no exception. While a total rejection of mass produced goods may seem quixotic to us now, when Morris was working, the era before mass industrialization remained at the fringes of living memory. Hence the nostalgia is perhaps to be expected. Unfortunately for him and for us, the only way out of capitalism is through it.

To return again to the big picture: whether one liked it or not, the old feudal world was done. Only its necrotic leftovers, namely a hereditary nobility whose power would run out of road in WWI, remained. For Ludwig purposes, it was a fraught political time in Bavaria as well. Bavaria, weird duck that it was, remained relatively autonomous within the new German Reich. Despite the title of king, Ludwig, much to his chagrin - hence the pathetic Middle Ages fantasizing - did not rule absolutely. His was a constitutional monarchy, and an embattled one at that. During the building of Neuschwanstein, the king found himself wedged between the Franco-Prussian War and the political coup masterminded by Otto von Bismarck that would put Europe on the fast track to a global conflict many saw as the atavistic culmination of all that already violent modernity. No wonder he wanted to hide with his Schwans up in the hills of Schwangau.

The very notion of a unified German Reich (or an independent Kingdom of Bavaria) was itself indicative of another development. Regardless if one was liberal or conservative, a king, an artist or a shoe peddler, the 19th century was plagued by the rise of modern nationalism. Bolstered by new ideas in “medical” “science,” this was also a racialized nationalism. A lot of emotional, political, and artistic investment was put into the idea that there existed a fundamentally German volk, a German soil, a German soul. This, however, was a universalizing statement in need of a citation, with lots of political power on the line. Hence, in order to add historical credence to these new conceptions of one’s heritage, people turned to the old sources.

Within the hallowed halls of Europe’s universities, newly minted historians and philologists scoured medieval texts for traces of a people united by a common geography and ethnicity as well as the foundations for a historically continuous state. We now know that this is a problematic and incorrect way of looking at the medieval world, a world that was so very different from our own. A great deal of subsequent medieval scholarship still devotes itself to correcting for these errors. But back then, such scholarly ethics were not to be found and people did what they liked with the sources. A lot of assumptions were made in order to make whatever point one wanted, often about one’s superiority over another. Hell, anyone who’s been on Trad Guy Deus Vult Twitter knows that a lot of assumptions are still made, and for the same purposes.(2)

Meanwhile, outside of the academy, mass print media meant more people were exposed to medieval content than ever before. Translations of chivalric romances such as Wolfgang von Eschenbach’s Parzival and sagas like the Poetic Edda inspired a century’s worth of artists to incorporate these characters and themes into their work. This work was often but of course not always nationalistic in character. Such adaptations for political purposes could get very granular in nature. We all like to point to the greats like William Morris or Richard Wagner (who was really a master of a larger syncretism.) But there were many lesser attempts made by weaker artists that today have an unfortunate bootlicking je nais se quoi to them.

I love a minor tangent related to my interests, so here’s one: a good example of this nationalist granularity comes from Franz Grillparzer’s 1823 pro-Hapsburg play König Ottokars Glück und Ende, which took for its source a deep cut 14th century manuscript called the Styrian Rhyming Chronicle, written by Ottokar Aus Der Gaul. The play concerns the political intrigue around King Ottokar II of Bohemia and his subsequent 1278 defeat at the hands of Grillparzer’s very swagged out Rudolf of Habsburg. Present are some truly fascinating but extremely obscure characters from 13th Holy Roman Empire lore including a long-time personal obsession of mine, the Styrian ministerial and three-time traitor of the Great Interregnum, Frederick V of Pettau. But I’m getting off-topic here. Let’s get back to the castle.

The Throne Room at Neuschwanstein

For architecture, perhaps the most important development in spreading medievalism was this new institution called the “big public museum.” Through a professionalizing field of archaeology and the sickness that was colonialist expansion, bits and bobs of buildings were stolen from places like North Africa, Egypt, the Middle East, and Byzantium, all of which had an enormous impact on latter 19th century architecture. (They were also picked up by early 20th century American architects from H. H. Richardson to Louis Sullivan.) These orientalized fragments were further disseminated through new books, monographs, and later photography.

Meanwhile, developments in fabrication (standardized building materials), construction (namely iron, then steel) and mass production sped things up and reduced costs considerably. Soon, castles and churches in the image of those that once took decades if not a century to build were erected on countless hillsides or in little town squares across the continent. These changes in the material production of architecture are key for understanding “why Neuschwanstein castle looks so weird.”

Part of what gives medieval architecture its character is the sheer embodiment of labor embedded in all those heavy stones, stones that were chiseled, hauled, and set by hand. The Gothic cathedral was a precarious endeavor whose appearance of lightness was not earned easily, which is why, when writing about their sublimity, Edmund Burke invoked not only the play of light and shadow, but the sheer slowness and human toil involved.

This is, of course, not true of our present estate. Neuschwanstein not only eschews the role of a castle as a “fortress to be used in war” (an inherently stereotomic program) but was erected using contemporary materials and techniques that are simply not imbued with the same age or gravitas. Built via a typical brick construction but clad in more impressive sandstone, it’s all far too clean. Neuschwanstein’s proportions seem not only chaotic - towers and windows are strewn about seemingly on a whim - they are also totally irreconcilable with the castle’s alleged typology, in part because we know what a genuine medieval castle looks like.

Ludwig’s palace was a technological marvel of the industrial revolution. Not only did Neuschwanstein have indoor plumbing and central heat, it also used the largest glass windows then in manufacture. It’s not even an Iron Age building. The throne room, seen earlier in this post, required the use of structural steel. None of this is to say that 19th century construction labor was easy. It wasn’t and many people still died, including 30 at Neuschwanstein. It was, however, simply different in character than medieval labor. For all the waxing poetic about handiwork, I’m sure medieval stonemasons would have loved the use of a steam crane.

It’s true that architectural eclecticism (the use of many styles at once) has a knack for undermining the presumed authenticity or fidelity of each style employed. But this somewhat misunderstands the crime. The thing about Neuschwanstein is that its goal was not to be historically authentic at all. Its target realm was that of fantasy. Not only that, a fantasy informed primarily by a contemporary media source. In this, it could be said to be more architecturally successful.

The fantasy of medievalism is very different than the truth of the Middle Ages. As I hinted at before, more than anything else, medievalism was an inherently nostalgic movement, and not only because it was a bedrock of so much children’s literature. People loved it because it promised a bygone past that never existed. The visual and written languages of feudalism, despite it being a terrible socioeconomic system, came into vogue in part because it wasn’t capitalism. We must remember that the 19th century saw industrial capitalism at its newest and rawest. Unregulated, it destroyed every natural resource in sight and subjected people, including children, to horrific labor conditions. It still does, and will probably get worse, but the difference is, we’re somewhat used to it by now. The shock’s worn off.

All that upheaval I talked about earlier made people long for a simplicity they felt was missing. This took many different forms. The rapid advances of secular society and the incursion of science into belief made many crave a greater religiosity. At a time when the effects of wage labor on the family had made womanhood a contested territory, many appeals were made to a divine and innocent feminine a la Lady Guinevere. Urbanization made many wish for a quieter world with less hustle and bustle and better air. These sentiments are not without their reasons. Technological and socioeconomic changes still make us feel alienated and destabilized, hence why there are so many medieval revivals even in our own time. (Chappell Roan of Arc anyone?) Hell, our own rich people aren’t so different from Ludwig either. Mark Zuckerburg owns a Hawaiian island and basically controls the fates of the people who live there lord-in-the-castle-style.

Given all this, it’s not surprising that of the products of the Middle Ages, perhaps chivalric romance was and remains the most popular. While never a real depiction of medieval life (no, all those knights were not dying on the behalf of pretty ladies), such stories of good men and women and their grand adventures still capture the imaginations of children and adults alike. (You will find no greater fan of Parzival than yours truly.) It’s also no wonder the nature of the romance, with its paternalistic patriarchy, its Christianity, its sentimentality around courtly love, and most of all its depiction of the ruling class as noble and benevolent – appealed to someone like Ludwig, both as a quirked-up individual and a member of his class.

It follows, then, that any artist capable of synthesizing all these elements, fears, and desires into an aesthetically transcendent package would’ve had a great effect on such a man. One did, of course. His name was Richard Wagner.

In our next essay, we will witness one of the most astonishing cases of kitsch imitating art. But before there could be Neuschwanstein Castle, there had to be this pretty little opera called Lohengrin.

—

(1) If you want to get a head start on the Wagner stuff, I’ve been writing about the Ring cycle lately on my Substack: https://www.late-review.com/p/essays-on-wagners-ring-part-1-believing

(2) My favorite insane nationalist claim comes from the 1960s, when the Slovene-American historian Joseph Felicijan claimed that the US’s democracy was based off the 13th century ritual of enthronement practiced by the Dukes of Carinthia because Thomas Jefferson owned a copy of Jean Bodin’s Les six livres de la Republique (1576) in which the rite was mentioned. For more information, see Peter Štih’s book The Middle Ages Between the Alps and the Northern Adriatic (p. 56 for the curious.)

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams.

Not into recurring payments? Try the tip jar! Student loans just started back up!

02:32:41 AM, Saturday 28 December 2024 from McMansion Hell

New on Patreon: New Jersey Bonus Post (5 additional, “wonderful” rooms!“

new jersey bonus post: 5 additional, wonderful rooms | McMansionHell

New on Patreon: New Jersey Bonus Post (5 additional, “wonderful” rooms!“

02:33:52 PM, Saturday 30 November 2024 from McMansion Hell

new jersey “19th century” “eclecticism”

It’s always funny to me when new wealth tries to imitate old wealth, but in a very specific way: by trying to reproduce old ways of building that are no longer viable via mass produced building materials and contractors who are better than average but still not quite in the legion of the bespoke. It’s rarely the case that houses are fully “custom” these days – the amalgamation of all the different parts in a new formation is the “customization” at work. As we can see in this example, this is a truth that is often covered up by excessive decorating.

This 5 bedroom, 6.5 bathroom house, built in 1997 (shocker) will run you an extremely reasonable $3.5 million big ones, but I say extremely reasonable because it wants to be a $10 million house but doesn’t quite get there - after all, it’s made with drywall. The architectural style is not really anything in particular – though the front entrance would like to recall the Tudors. Really it is trying to emulate an existing pastiche style, namely the eclecticism of the 19th century. It also doesn’t do this well.

No stately manor is complete without dueling staircases. Also, I don’t know how to explain it, but every room in this house longs to be a bathroom. Or a powder room. A really big one. It’s probably the floor, and the wallpaper. This is just the appetizer for the main attraction:

Jules Verne larping is so rare in McMansion Hell that you have to commend them for trying. I’m kind of obsessed.

This room is so important to me. It’s like if an Olin Mills (dating myself here) set was an entire room. A sense of watching someone in one’s own house, performing “dinner.” Also I would slay as the swan knight, I have to say, so I get it.

What happened to baskets hanging from the ceiling and powder blue walls and porcelain lined up on the picture rail?

I have seen columns terminating into soffits that would make Scamozzi cry.

In Big America bathing and lavishing is a spectator sport.

Ok, again, the palette of this house is basically The Polar Express mixed with a very bizarre hotel lobby.

The chimney hole is sending me because that does appear to be a working chimney. Like, can you see the smoke come out? Who knows!

Anyway, happy Thanksgiving to everyone, and I’m especially thankful to the folks who sponsor me on Patreon! If you want to see more scenes from this house, that’s the place to do it!

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams.

Not into recurring payments? Try the tip jar! Student loans just started back up!

02:32:48 AM, Saturday 30 November 2024 from McMansion Hell

2007-core nostalgia extravaganza

Quick PSA: someone on Facebook is apparently impersonating me using an account called “McMansion Hell 2.0” – If you see it, please report! Thanks!

Howdy folks! I hope if you were born between 1995 and 2001 you’re ready for some indelible pre-recession vibes because I think this entire house, including the photos have not been touched since that time.

This Wake County, NC house, built in 2007, currently boasts a price tag of 1.7 million smackaroos. Its buxom 4 bedrooms and 4.5 baths brings the total size to a completely reasonable and not at all housing-bubble-spurred 5,000 square feet.

I know everyone (at least on TikTok) thinks 2007 and goes immediately to the Tuscan theming trend that was super popular at the time (along with lots of other pseudo-euro looks, e.g. “french country” “tudor” etc). In reality, a lot of decor wasn’t particularly themed at all but more “transitional” which is to say, neither contemporary nor super traditional. This can be pulled off (in fact, it’s where the old-school Joanna Gaines excelled) but it’s usually, well, bland. Overwhelmingly neutral. Still, these interiors stir up fond memories of the last few months before mommy was on the phone with the bank crying.

I think I’ve seen these red/navy/beige rugs in literally every mid-2000s time capsule house. I want to know where they came from first and how they came to be everywhere. My mom got one from Kirkland’s Home back in the day. I guess the 2010s equivalent would be those fake distressed overdyed rugs.

I hate the kitchen bench trend. Literally the most uncomfortable seating imaginable for the house’s most sociable room. You are not at a 19th century soda fountain!!! You are a salesforce employee in Ohio!!!

You could take every window treatment in this house and create a sampler. A field guide to dust traps.

Before I demanded privacy, my parents had a completely beige spare bedroom. Truly random stuff on the walls. An oversized Monet poster they should have kept tbh. Also putting the rug on the beige carpet here is diabolical.

FYI the term “Global Village Coffeehouse” originates with the design historian Evan Collins whose work with the Consumer Aesthetics Research Institute!!!!

This photo smells like a Yankee Candle.

Ok, now onto the last usable photo in the set:

No but WHY is the house a different COLOR??????? WHAT?????

Alright, I hope you enjoyed this special trip down memory lane! Happy (American) Labor Day Weekend! (Don’t forget that labor is entitled to all it creates!)

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams.

Not into recurring payments? Try the tip jar! Student loans just started back up!

03:09:45 AM, Sunday 01 September 2024 from McMansion Hell